IMPLEMENTATION OF AN ALGORITHM FOR PROMOTION OF BUSINESS ECOSYSTEMS

Abstract

The article examines the problem of promoting business ecosystems among Russian companies. The purpose of the study is to determine the limitations of the previously developed methodology for promoting business ecosystems and the requirements for its adjustment under certain conditions. The objectives of the study include consideration of the history of the emergence of domestic and foreign business ecosystems, as well as conducting a critical analysis of the methodology for promoting business ecosystems previously developed by the authors and the requirements for its adjustment under certain conditions. The theoretical methods chosen were analysis, synthesis, deduction, and induction. The method of critical analysis was chosen as the main one. The algorithm developed by the authors for promoting business ecosystems was presented, listing its main stages. The limitations of the methodology include a number of provisions, ranging from the need for its gradual implementation to the need to attract human, financial and other resources, which may entail additional costs for the company. Among the above requirements for adjusting the methodology, one can note its dependence on the specific market in which the business ecosystem is planned to operate, etc., focus on trends in the promotion of business ecosystems by other companies, taking into account the organization’s available resources, changes in the approaches of other companies when promoting, the cyclical nature of the methodology and the need for its re-use with additional research. The results of the study will allow existing companies to implement business ecosystems most effectively.