INTEGRATION OF FINANCIAL INSTITUTIONS AND TECHNOLOGY COMPANIES AS A FACTOR IN STRENGTHENING THE LEADERSHIP OF THE LARGEST BANKS

Abstract

The process of integration of financial institutions and technology companies is driven by objective processes. At the same time, the result of this process, as a rule, are new products and new business lines. The promotion of innovative products takes place on the basis of digital platforms, the combination of which forms ecosystems, combined with traditional types of business of financial institutions. Similarly, the processes are also characteristic of the Russian banking system, the most important characteristic of which is the high level of consolidation of the leadership of the largest banks. Further integration of financial institutions and technology companies may lead to an even higher level of consolidation of assets among the leaders, but at the same time strict regulation in this area is fraught with technological lag and a decrease in the competitiveness of financial institutions. The article shows possible scenarios for the development of the integration process of financial and technology companies, and identifies risks characteristic of a particular form of integration. Recommendations have been developed to solve the problem of choosing the most optimal forms of integration in order to increase its effectiveness.