ON THE ISSUE OF NON-CORE ASSETS OF THE CORPORATE SOCIAL INFRASTRUCTURE

Abstract

With the beginning of market transformations, the objects of the social infrastructure of enterprises began to be perceived as a burden that reduces the efficiency of activities and creates a burden on the cost of production. The subject of consideration in this article is the overdue revision of the attitude towards corporate social infrastructure as a non–core asset, and the object is the current and expected results of corporate social infrastructure management as a factor of company capitalization from the point of view of human resource. Using the example of Russian Railways, it is possible to identify all the necessary grounds for studying the declared subject of research – as the holder of social infrastructure facilities, this corporation has a clear general strategy and a strategy for the development of human capital. It remains only to recognize the fact of the high importance of corporate social infrastructure facilities, to increase the effectiveness of management and marketing in relation to them, as well as to link the indicators of the functioning and development of the company's social sphere with the achievement of strategic goals.