MANAGING THE VALUE STREAM IN THE CONTEXT OF STRATEGIC MANAGEMENT

Abstract

The article proposes an effective method for managing the business processes of a commercial organization in the context of strategic management based on value stream modeling. The main idea of ​​the study is that the use of the value stream makes it possible to identify problem areas in the functioning of both individual parts of business processes and the entire management system. At the same time, by solving problematic issues of operational management, management also achieves strategic goals by modeling the value stream for customers. The scientific novelty of the research lies in the optimization of the classic value stream using the BPMN method to determine the responsible persons for the entire business process or its individual section with the calculation of the flow effect. The object of study is business process management in the context of strategic management of an organization. The subject of the study is the value stream for the client. The object of observation is a Russian company providing services in the field of laboratory diagnostics.