FACTORS OF INSURANCE SERVICE CHOICE BY LUXURY SEGMENT CUSTOMERS

Abstract

The article is devoted to the problem of choosing an insurance service by buyers of luxury goods segment in order to identify the main behavioral models and factors affecting the development of both the market of luxury goods segment and the insurance market. During the study of the scientific literature, the key factors that influence the behavior of consumers in two markets were identified: the luxury market and the insurance services market. As a factual material, statistics on China, the United States and Japan as the largest markets for luxury goods were used. So, an analysis of the behavior of buyers in the luxury goods market was carried out, based on current economic indicators, and the identification of specific features of different consumer groups, as well as exceptions and possible contradictions. At this stage of the work, the study of the impact of the 2020 crisis on the behavior of buyers was of particular interest. During the regression analysis of the relationship between the activity of buyers of luxury goods, the volume of insurance premiums and the customer confidence index, the influence of the latter on the luxury goods insurance market was shown.