DEVELOPMENT OF INFORMATION AND ANALYTICAL SUPPORT FOR THE MANAGEMENT OF COMMERCIAL ORGANIZATIONS IN THE CONTEXT OF DIGITALIZATION

Abstract

The article solves the problem of developing information and analytical support for the management of commercial organizations, in the context of ongoing changes in the business environment, taking into account the opportunities and threats of digitalization. The article presents the result of studying the current ways to meet the information needs of managers, including on the basis of modern digital products. The systematization of the spheres and areas of information and analytical support for the management of commercial organizations has been carried out. The authors of the publication, considering the existing information and analytical support, including its digital capabilities, revealed its inconsistency with the information needs of managers and specialists of commercial organizations at the time of making managerial decisions. This prompted the authors to implement the scientific and practical goal of preparing a conceptual framework for the development of information and analytical support for the management of commercial organizations in accordance with the changed needs for its use and increased opportunities with the use of digital services. As a conceptual basis for the development of information and analytical support in modern conditions, the authors put forward the concept of platform integration of external and internal information sources and decision support systems based on the functional principle of providing the necessary information at each point of management decision-making. In order to increase the compliance of the decisions made with the organization's target settings and adaptability to changes, it is necessary that each decision-making point be informatively filled with all the necessary information presented in a convenient format. This can provide the approach proposed by the authors to the formation of platform ecosystems designed to support management decision-making based on integration at decision points of information organization based on a functional rather than an object principle. Such an information resource should differ from existing programs and platforms in that it does not describe any object, but integrates the necessary information from the point of view of a functional approach to its subsequent use for decision-making at a specific point – the decision point.