MODERN TECHNOLOGIES OF STAFF MOTIVATION IN CREDIT INSTITUTIONS - ANALYSIS OF THE PRACTICES OF THE HOUSING FINANCE BANK (HFB)

Abstract

Since the banking sector is experiencing stagnation or decline in return on assets and capital, and the ratio of operating expenses to operating income is deteriorating, increasing labor productivity with the help of modern technologies is becoming an important aspect of successful development of a credit institution. The subject of the article is the influence of personnel motivation and modern technologies on productivity and, accordingly, on the financial efficiency of a credit institution, namely the correlation between the efficiency of the credit conveyor and the introduction of standards and KPI, bonuses for employees participating in the credit conveyor based on KPI data, as well as tracking and analyzing these indicators using the Bank's CRM system and an analytical showcase. The research methods used in the scientific article include: analytical, statistical and comparison methods. In the course of applied research, the methods of assessing and analyzing the Bank's processes and their optimization were used, as well as forecasting and modeling KPI indicators in combination with factor analysis and extrapolation of potential changes. The main conclusion and scientific novelty of this study is the example and effect of using incentive and disincentive standards to increase labor productivity and motivate employees using software and hardware systems. The result of these changes is a reduction in the time for reviewing one loan application from 45 hours to 8 hours. Attempts to do this without the use of modern technologies would have led to an increase in paperwork and bureaucratic work on filling out reports, monitoring the correctness of measurements and calculations, and clearly provoked an increase in costs. In addition to the technological solution itself, it is important to note the transparency of this approach for the employees themselves and the positive psychological effect of the fact that the dynamics of the indicators are broadcast not only to decision makers, but also to a wide audience of the entire organization.