MANAGERS' VIEW OF THE CORPORATE CULTURE OF THE ORGANIZATION

Abstract

Corporate culture is analyzed as a component of the management system of a modern organization. The understanding of corporate culture by managers as the main employees of the organization responsible for its formation is demonstrated. Various components and types of corporate events are investigated, satisfaction with the frequency of their holding, the role of traditions, rituals, common values and the establishment of norms of behavior in the process of formation and development of corporate culture is revealed. The article shows ways to preserve corporate culture in an organization through strengthening traditions, shaping the company's history, motivating managers to integrate corporate values and standards of behavior, as well as strengthening these values through education, trainings and socialization of new managers. Effective corporate governance is seen as a source of staff engagement, setting long-term goals for the organization, and creating conditions under which all managers must follow corporate standards to effectively achieve these goals.