ON THE QUESTION OF DEVELOPMENT OF DOMESTIC TOURISM AS A FACTOR OF SOCIAL AND ECONOMIC DEVELOPMENT OF RUSSIAN REGIONS IN THE CONDITIONS OF THE GLOBAL FINANCIAL CRISIS, SANCTIONS AND GROWING GEOPOLITICAL UNCERTAINTY

Abstract

This article analyzes the results of the sociological study "The State and Prospects of Development of Domestic Tourism in the Republic of North Ossetia-Alania" conducted by participants of the All-Russian scientific and practical conference, including students, graduates, university professors, scientists and residents of the Republic of North Ossetia-Alania. Based on the conducted study, measures are proposed to strengthen the tourism potential of the region and change the attitude of the local population to the development of domestic tourism. This area is considered a key factor in the socio-economic growth of Russian regions in the context of the global financial crisis, sanctions pressure and increasing geopolitical instability. Particular emphasis in the study is placed on the need to form a positive image of the region through the media and social networks. The development of domestic tourism is considered not only as an instrument of economic stabilization in the context of sanctions and crisis, but also as a way to strengthen civic identity, preserve the cultural code and improve the quality of life of local communities. In our opinion, the implementation of the initiatives proposed in the study will increase the flow of tourists to the Republic of North Ossetia-Alania by 30-40% within five years, as well as create new jobs and attract investment in related industries - agriculture, transport and the service sector.