THE GREEN ECONOMY SHIFT: A STRATEGY FOR ENSURING COMPETITIVENESS IN THE CONTEXT OF THE CARBON BOARDER ADJUSTMENT MECHANISM

Abstract

This study examines various aspects of the adaptation of Russian companies to the requirements of the European Union’s Carbon Border Adjustment Mechanism and obligations under the Paris Agreement. The primary objective is to develop recommendations that enable companies to maintain export potential while simultaneously reducing the environmental impact of production. The article underscores the necessity of an integrated approach, which encompasses the establishment of a regulatory framework, the utilization of natural gas as a transitional energy source, and the effective management of forests as natural carbon reservoirs. Particular attention is given to policy recommendations, especially the importance of incorporating actual emissions data when establishing partnerships with foreign companies. This is particularly relevant for countries that import Russian products with low added value while imposing carbon taxes on imported goods. It is proposed to consider environmental sustainability as a competitive advantage. By aligning economic activities with decarbonization objectives, companies can actively promote the concept of sustainable development on international markets. The analysis indicates that the implementation of these measures will allow Russian companies to mitigate the economic consequences of carbon regulations, comply with new environmental requirements, and maintain a stable position in global supply chains.