ASSESSMENT AND DIRECTIONS FOR IMPROVEMENT OF CORPORATE SOCIAL RESPONSIBILITY MANAGEMENT OF THE ORGANIZATION

Abstract

The article considers the issues of assessing and improving corporate social responsibility management in the enterprise management system. In the context of heightened contradictions and macroeconomic turbulence, the expansion of the capacity of social investments helps relieve social tension and creates conditions for internal and external loyalty of human capital. The construction of an effective management mechanism in the activities of an enterprise should correlate with the demands that objectively exist in the socio-economic space and public environment. One of the most pressing demands in the current situation is the need for companies to participate in solving socially significant problems of various kinds. This circumstance required the transformation of the corporate management contour in the vector of installing the principles of socially responsible behavior in it. Awareness of the need for socially responsible behavior is a consequence of the evolution of corporate management thought, which developed from the goal of obtaining current financial benefits to long-term balanced sustainable existence. Corporate social responsibility in the current aggressive competitive environment is a progressive form of business development due to indirect stimulation of consumer demand, improvement of social image in the public environment, strict compliance with the requirements of current legislation, consideration of the interests of all stakeholders and formation of new zones of influence. The authors' collective in the work highlighted the key aspects of the essence and modern role significance of CSR, specified the basic principles of building CSR, assessed the effectiveness of the CSR system of Alfa LLC based on the analysis of the dynamics of the integral CSR index, and outlined the key vectors of the ESG-transformation model of the company's production and management mechanism to achieve the basic goals of socially responsible behavior.