DEVELOPMENT OF AN INNOVATION STRATEGY AT ENTERPRISES

Abstract

Structural transformations in the Russian economy and the imperative of technological sovereignty have significantly reshaped the context of strategic management. The relevance of this topic stems from the need to reconsider approaches to innovation-driven development—shifting from situational import substitution toward the creation of proprietary technological platforms. The article identifies a key contradiction of the current period: despite record-high expenditures on innovation and the strong activity of state corporations, the share of innovative products in the economy remains stagnant, and the gap between R&D budgets and commercial success persists. The author aims to formulate practical recommendations for adapting innovation strategies to conditions of high uncertainty and limited access to advanced technologies. A critical analysis of statistical data and the strategies of leading actors (Rosatom, Sber, Yandex) is conducted. The inadequacy of rigid long-term planning under present circumstances is substantiated. As an alternative, the transition to a dynamic innovation portfolio management model and an ecosystem-based approach is proposed. The author’s contribution lies in integrating corporate venture mechanisms and open innovation tools into the traditional frameworks of industrial management. The materials presented are intended for top management of domestic companies, as well as strategy and development directors.