AN INTEGRATED APPROACH TO INCREASING LABOR PRODUCTIVITY

Abstract

The article examines an integrated approach to increasing labor productivity as a key factor in economic growth and enterprise competitiveness in the context of digitalization and intensifying international competition. The analysis of existing classifications of productivity factors and reserves is carried out, including the "level accounting" methodology (technology level, capital-labor ratio, quality of human capital), the functional approach in management (marketing, production, finance), and the typology of reserves by object of influence (labor, material, technical resources). Special attention is paid to the comparison of global trends in the relationship between productivity and wages, based on which balanced, regressive, and compensatory models of country development are characterized. The necessity of transitioning from local (single-factor) management methods to integrated ones that simultaneously influence several groups of factors is substantiated. A matrix for the application of such methods at the intersection of key production factors has been developed. The article details examples of an integrated approach at the intersection of improving technology levels and developing human capital, namely the integration of artificial intelligence tools and big data analytics into personnel management functions (recruitment, adaptation, motivation, development, and employee release). It is concluded that the synergistic effect of combining technological and personnel innovations is the foundation for sustainable growth of labor productivity in modern economic conditions.