A MODEL FOR INTEGRATION OF DIGITAL TECHNOLOGIES INTO BUSINESS PROCESSES OF THE AGRO-INCUSTIVE SYSTEM AND ASSESSMENT OF THE EFFECTIVENESS OF THEIR IMPLEMENTATION

Abstract

The article develops a model for integrating digital technologies into the business processes of integrated agro-industrial structures, based on a three-tier architecture of a digital platform that provides end-to-end vertical and horizontal connectivity of all stages of the value chain. The proposed model includes a data collection layer represented by a variety of Internet of Things devices, sensors, and monitoring systems; a processing and analytics layer including data warehouses, business intelligence systems, and artificial intelligence platforms.; the level of decision-making and management that unites specialized systems. The mechanisms of vertical integration, ensuring the movement of information and control actions between levels, and horizontal integration, providing communication between functional areas based on end-to-end tracking of products and resources, are substantiated. A methodology has been developed to assess the effectiveness of the introduction of digital technologies into the business processes of integrated agro-industrial structures, based on a system of balanced indicators, including an assessment of operational, managerial, financial and strategic effectiveness. An algorithm for calculating the integral efficiency index using multicriteria analysis methods and procedures for accounting for synergetic effects arising from the integrated implementation of digital solutions is proposed.