METHODOLOGY FOR IMPROVING THE COMPETITIVENESS OF AN INDUSTRIAL ENTERPRISE BASED ON THE DEVELOPMENT OF INNOVATIVE TECHNOLOGIES

Abstract

The paper develops a methodology for improving the competitiveness of an industrial enterprise based on the development of innovative technologies. The relevance of the study is determined by the fact that existing approaches are either limited to diagnosing the current level of competitiveness or reduce improvement directions to a descriptive list of measures without quantitative linkage to assessment results, project feasibility and expected effects. The purpose of the study is to develop a reproducible methodology that ensures the transition from integral competitiveness assessment to the formation, parameterization and scenario-based selection of measures for its improvement. The methodological basis of the study includes systemic, analytical, project and scenario approaches. The proposed methodology comprises identification of priority impact parameters, causal diagnostics, formation of a bank of measures, project certification, quantitative assessment of effects, scenario selection and monitoring of implementation results. The scientific novelty of the study lies in constructing an integrated analytical framework that links the impact priority coefficient, the measure targeting coefficient, technical potential, resource intensity, risk, scenario feasibility and the increase in the integral competitiveness coefficient of the enterprise. The methodology was tested on the materials of JSC “Volgaburmash”. It was established that the basic scenario provides the most rational ratio of growth in the integral competitiveness coefficient, project feasibility and total enterprise load. The practical significance of the results lies in the possibility of using the methodology in the development of programs for technological modernization, R&D development and controlled improvement of the competitiveness of industrial enterprises.