ASSESSMENT OF THE USE OF THE RESOURCE POTENTIAL OF THE TOURISM INDUSTRY IN THE «NON-TOURIST» REGIONS (USING THE EXAMPLE OF THE ORENBURG REGION)

Abstract

The article presents an assessment of the resource potential of the Orenburg region as a territory belonging to the "non-tourist" regions, carried out on the basis of an analysis of natural and cultural and historical resources, tourism infrastructure (collective accommodation facilities, catering establishments, museum institutions), as well as organizers of tourism activities.

The authors conducted a quantitative assessment of specially protected natural areas of federal and regional significance; cultural and historical resources of the region based on the list of cultural heritage objects (monuments of history, architecture, urban planning) included in the unified state register of cultural heritage objects of the peoples of the Russian Federation located in the Orenburg region.

Based on the assessment of the use of the resource potential of the tourism industry in the Orenburg region as a "non-tourist" region, the authors proposed a set of recommendations to increase the efficiency of using these resources and their involvement in the tourist turnover of the region and, as a result, an increase in the tourist flow, including measures to improve and develop roadside service; restoration and restoration of lost historical and cultural monuments; development of new tourist programs and routes involving currently unused natural and cultural and historical resources, but potentially objects of tourist interest; popularization of tourist resources and local territories in the domestic and foreign tourist markets, including the organization and holding of event events in the local territories of the region, etc.