GAMIFICATION AS A MOTIVATION MANAGEMENT TOOL IN THE HR MANAGEMENT SYSTEM

Abstract

The paper studies the role of gamification in the modern HR management system as an effective tool for increasing motivation for personnel work. Labor resources are the most important element of the total corporate resource potential and a key factor in achieving the effectiveness of business process management. The company's management should always be in search of the most effective tools to increase the labor activity of employees in order to increase the return on the use of this element of the resource potential. In the context of the transformation of value orientations, the integration of gamification into the HR management system contributes to the growth of employee involvement in work processes and increases their interest in obtaining the highest possible result. The presence of gaming elements in the structure of the corporate workspace ensures the growth of the motivational component of the performance of work functions, which generates the basis for increasing the commercial efficiency of business processes. Gamification is the process of integrating gaming methods into the workspace to increase the efficiency of using corporate human resources potential by increasing employee motivation. A feature of gamification is the possibility of using its motivational resource in a relatively short time interval, since in the future there is a fading of interest on the part of employees and in order to maintain a high level of involvement it is necessary to use other forms of gaming in the labor process. The core goal of using this tool is to achieve a commercial effect based on increasing the return on the consumption of labor resources in the corporate space by maintaining a constant level of employee interest in high results of labor activity. The authors' collective in the article substantiate the relevance of integrating gamification into the corporate HR management system in the context of the transformation of value orientations of personnel, reveal the essence and key features of gamification as a tool for motivating personnel, highlight the main methodological aspects of using gamification to motivate employees and increase their involvement in labor processes.